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NEW PROTECTIVE CAPS READY FOR PITCHERS’ USE THIS SPRING
isoBLOX® PRODUCT APPROVED BY MLB FOR ON-FIELD USE
NEW YORK, N.Y. (Jan. 28, 2014) — Breakthrough technology will be available to protect Major League Baseball® pitchers from line drive come-backers with the introduction of the isoBLOX ® Protective Cap for competition beginning in the 2014 season, 4Licensing Corporation announced today. Major League Baseball has approved the isoBLOX Protective Cap for on-field use.
Major League Baseball’s approval of the IsoBLOX® cap for on-field use comes after extensive research and consultation with industry experts and with the Major League Baseball Players Association® (MLBPA). Under rigorous testing simulating MLB line drives, the isoBLOX® cap demonstrated protection at speeds up to 90 mph in the front and front boss impact locations and 85 mph on the side impact location. Use of the cap by MLB pitchers will be optional with many expected to try it out during spring training in the coming weeks.
Slightly wider than the standard head covering, the cap is fitted with uniquely-formulated protective plates that use a combination of dispersion and absorption techniques to diffuse energy upon impact with a high-velocity object.
“We can all agree that player safety is a top priority at all levels of play,” said Bruce Foster, Chief Executive Officer, 4Licensing Corporation (4LC), isoBLOX’S parent company. “Being approved for on-field use by Major League Baseball and the MLB Players Association will help make the game safer and validates our isoBLOX® technology after more than a year of development and testing. We are honored to be involved in this important work.”
4Licensing Corporation (OTC Link: FOUR) is a publicly-traded company based in New York City. Through its majority-owned subsidiary Pinwrest Development Group, LLC, 4LC specializes in the design and manufacture of lightweight and efficient protective gear for athletes. Pinwrest owns the patent and through collaboration with New Era, MLB’s official on-field cap, will provide pitchers with caps that are slightly thicker and heavier than the standard, using the patented technology to deliver the needed protection in a light-weight and compact design.
Protective headgear for pitchers has long been a consideration of 4LC. Development and testing of isoBLOX® began in May 2013 and the technology first met MLB’s safety threshold in August 2013. Over the last several months, further refinements produced the protective headform that will be available this year for MLB pitchers and players at all levels of the sport, including Little League, high school and college players. The company also produces other protective gear for baseball, softball, football, lacrosse, ice hockey, field hockey, soccer and rugby, applying science that disperses impact within strong, flexible, breathable and lightweight products.
About 4Licensing Corporation (4LC) is a licensing company specializing in specialty brands, technologies and youth-oriented markets. Through its subsidiaries, 4LC licenses the merchandising rights to popular children’s properties and product concepts, builds brands through licensing, develops ideas and concepts for licensing, and has begun to forge new business relationships in the sports licensing industry and in developing private label goods to be sold at retail or directly to consumers.
The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond 4LC’s control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the company’s properties and other factors could cause actual results to differ materially from 4LC’s expectations.
Steve Griffith, Vizion Group PR, (484) 433-7757, firstname.lastname@example.org